Diet Coke Advert Late 80s
Looking at this advert from the late 80s, the female is represented as a sex object, looking at the last shot of her emerging from the water, the fact she is all wet connotes a sex symbol. The male chses ehr through the town and find her in the end. Laura Mulveys theory of the male gaze relates to this advert as she is seen as a sex object by males watching it and by the male within the advert.
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