Looking at all the advertisments, depending on the product advertised relates to the representation of the females and males, for example looking at the diet coke advert, the product is aimed at females, so the advert entices the female audience by producing a male as a sex object.
Looking at the chewing gum advert, the product is aimed at all ages, mainly teenagers as they would eat the product, but within the advert they use a hetrasexual couple. The advert can;t use a female as a sex object to persuade people to buy the product, as the advert may be viewed before the 'Watershed'.
Overall, depening on the product will relate to how the individual will be represented.
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