"Women In Advertising"

Chewing Gum Advert Late 70s





In this advert, it focuses on a chewing gum product. It contains a male and female couple which also relates to hetrasexual couples. This portrays the two as a 70s couple spending time together at the end. Looking at how they are adresses, the female is complete positively shown compared to the late 80s coke advert. Looking at how females began to be objectified, looks like it began in the 80s.