Looking at all the advertisments, depending on the product advertised relates to the representation of the females and males, for example looking at the diet coke advert, the product is aimed at females, so the advert entices the female audience by producing a male as a sex object.
Looking at the chewing gum advert, the product is aimed at all ages, mainly teenagers as they would eat the product, but within the advert they use a hetrasexual couple. The advert can;t use a female as a sex object to persuade people to buy the product, as the advert may be viewed before the 'Watershed'.
Overall, depening on the product will relate to how the individual will be represented.
"Women In Advertising"
Puffa Puffa Rice Advert Late 60s LOLZ
In this advert, the female is represented as a type of sex object, the use of editing from the cereal product, they do a straight cut to the female dancing now and then. The reason for this is to show where the product is from. Also, looking at the male when he is advertising the product, he is in his swin suit which also relates to him being a sex objective, he is half naked etc. Although a female is represented negatively, so is a male.
In this advert, the female is represented as a type of sex object, the use of editing from the cereal product, they do a straight cut to the female dancing now and then. The reason for this is to show where the product is from. Also, looking at the male when he is advertising the product, he is in his swin suit which also relates to him being a sex objective, he is half naked etc. Although a female is represented negatively, so is a male.
"Women In Advertising"
Chewing Gum Advert Late 70s
In this advert, it focuses on a chewing gum product. It contains a male and female couple which also relates to hetrasexual couples. This portrays the two as a 70s couple spending time together at the end. Looking at how they are adresses, the female is complete positively shown compared to the late 80s coke advert. Looking at how females began to be objectified, looks like it began in the 80s.
In this advert, it focuses on a chewing gum product. It contains a male and female couple which also relates to hetrasexual couples. This portrays the two as a 70s couple spending time together at the end. Looking at how they are adresses, the female is complete positively shown compared to the late 80s coke advert. Looking at how females began to be objectified, looks like it began in the 80s.
"Women In Advertising"
Diet Coke Advert Late 80s
Looking at this advert from the late 80s, the female is represented as a sex object, looking at the last shot of her emerging from the water, the fact she is all wet connotes a sex symbol. The male chses ehr through the town and find her in the end. Laura Mulveys theory of the male gaze relates to this advert as she is seen as a sex object by males watching it and by the male within the advert.
Looking at this advert from the late 80s, the female is represented as a sex object, looking at the last shot of her emerging from the water, the fact she is all wet connotes a sex symbol. The male chses ehr through the town and find her in the end. Laura Mulveys theory of the male gaze relates to this advert as she is seen as a sex object by males watching it and by the male within the advert.
"Women in Advertising"
Diet Coke Advert
Looking at this advert, the females are represented completely differnt compare to males are. for example, looking at Laura Mulvey's theory of the male gaze, within the advert, the male is objectified as the sex object. its more like the 'Female Gaze'. This hsows that not only females are there to look at, but males are too.
Looking at this advert, the females are represented completely differnt compare to males are. for example, looking at Laura Mulvey's theory of the male gaze, within the advert, the male is objectified as the sex object. its more like the 'Female Gaze'. This hsows that not only females are there to look at, but males are too.
10 Key Words
Celebrity - The celebrities within xmen3 can be affected through by the media newspapers etc and otehr films they are in.
Cultivation theory- theory constructed by George gerbner which states that the media can change the audiences’ views even in the real world.Content Ananlysis - The representation of each character within the film, how they are portrayed and the differences between them.
Femininty - Feminsim fight for their rights and are against male dominance and the patriarchal society. I can link this to the feamles within xmen 3.
Gender - can show how characters are labels and represented within xmen 3.
Genderered Consumptions - The way the gender in xmen 3 affects the audiences consumptions of the media.
Genre - How the genre of xmen3 affects the female representation.
Hollywood - Hollywood films and mainstream films, how genders are shown and the affect of the overall hollywood anme upon it.
Ideology - the new ideologies past and sent through the media to the audince, how it affects people and their reactions.
New Man - how the new man is shown within society and how xmen3 reflects from this.
10 Websites Linked To My Study
The home page of my study.
Movie review and articles.
Representations of feamles and their roles, and how males are also portrayed the same.
How representation can be analysed and caused.
Power within women, relates to superior females.
A way in how female negative representations had been formed.
The films background, from the plot, and background of past films.
Notes on the 'gaze', Laura Mulvey.
Gender in the media.
Media gender, David Gauntlett.
Blog Buddy Summary Wid Chintan
- Theorist- Laura Mulvey, 'male gaze'
- Useful books- Media, Gender and Identity, David Gauntley,Genre and Hollywood, Steve Neale
- Females have more on-screen time action and more power and dominance in society than in the past. Shrek3 illustrates female dominance through Princess Fiona as she has an active role within the film, whilst X-men has superheroies in Storm, Jean and Rouge
Chintan As My Blog Buddy
Looking at chintan's blog, he focuses on ' How has CGI ensured the continued box office success of the animation genre, paying particular attention to ‘Shrek the Third?’', using this text, i cna use the female representation of Fionna within shrek three. for example looking at how being preety to ugly and how her masculinity and the action used.
using this text can help me ho false charcters, (made up characters) have a personality and a representation. Using CGI fims i can relate my study to how females are representated in differnt ways; in differnt genres and films.
using this text can help me ho false charcters, (made up characters) have a personality and a representation. Using CGI fims i can relate my study to how females are representated in differnt ways; in differnt genres and films.
Zainab As My Blog Buddy
I chose zainab's independant study, as looking into her text 'CSI' the female representation differs to the representation in Xmen-3. This is an advanatge, as i can expand on differnt representations on feamles and cntrdict my findings.
We have similar cliff hangers that we come across for example the rise of female dominance and how males react to it. Also the main representation of how males label females as 'The Sex Object'.
As zainab focuses on the representation on feamles within CSI which is a crime based genre, i am going to focus on how genre's affect female representations. depending on the type of genre, the female can be label by males in differnt ways, for example looking at tomb rider, she is more masculine and has the norms mainly from a male gender role.
hopefully, using Zainabs text in addition can help me research deeper.
We have similar cliff hangers that we come across for example the rise of female dominance and how males react to it. Also the main representation of how males label females as 'The Sex Object'.
As zainab focuses on the representation on feamles within CSI which is a crime based genre, i am going to focus on how genre's affect female representations. depending on the type of genre, the female can be label by males in differnt ways, for example looking at tomb rider, she is more masculine and has the norms mainly from a male gender role.
hopefully, using Zainabs text in addition can help me research deeper.
Blog Buddy Summary With Zainab
What we talked about in the meeting.
- Theorists ..male gaze, Laura Mulvey
- Masculinity and Feminity...Cross gender males taking female roles 'Ms Doubtfire'/'Whiechicks'
- Exchange Book Research...'Representing women myths of femininity in the popular media by Myra Mcdonald (1995)
- The superior roles females have taken recently in the media
- How Males prevent female dominance in X-men 3
- How Female dominance is increasing in CSI
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