"Women In Advertising"

Puffa Puffa Rice Advert Late 60s LOLZ




In this advert, the female is represented as a type of sex object, the use of editing from the cereal product, they do a straight cut to the female dancing now and then. The reason for this is to show where the product is from. Also, looking at the male when he is advertising the product, he is in his swin suit which also relates to him being a sex objective, he is half naked etc. Although a female is represented negatively, so is a male.