Proposal

Costume: All Xmen characters have their Xmen uniform to show their identity. This type of uniform is targeted at the action audience. As the colours of the clothing and the material of the clothing, portrays action and fighting.

Lighting: the primary lighting is Low key lighting in the action scenes, but in scenes where the mood is positive the lighting may change to high key lighting but for a certain amount of time.

Actors: Each actor has their own personal skills and powers, some actors are attractive due to their role in the film for example Jean Grey

Make Up: Make up covers from blood and gory moments to nice and attractive moments.
Props: in Xmen 3 the main prop shown over and over again are guns and other weapons such as blades.

Setting: The setting of the film is in New York and indoor setting is at the Xavier school.

Institution: Marvel, 20th Century Fox

Genre: Action, Adventure, Sci-Fi, Thriller

Representation: That females are ‘weaker’ than males.

Audience: Appeals to a wide audience. Age group 9-50. This is because this film use to be a comic and people who used to read comics are in the elderly age groups. The younger age group would like to watch this film as the actors could be role models.

Ideology: Patriarchal Ideology - Throughout the film, females are shown to be inferior through their control of powers and type of power given. For example Jean Grey cannot control her power, Storms power is her emotion and feeling etc.

Narrative: Emphasis on power struggle between good and evil and the power between mutants and humans.